Andri Dayarana K. Silalahi

How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

Pantas H. Silaban, Wen-Kuo Chen, Tongam Sihol Nababan et al. · Human Behavior and Emerging Technologies · 2022 · 74 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +22

Understanding Consumers' Purchase Intention and Gift-Giving in Live Streaming Commerce: Findings from SEM and fsQCA

Wen-Kuo Chen, Chien‐Wen Chen, Andri Dayarana K. Silalahi · Emerging Science Journal · 2022 · 40 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +18

Engaging audiences in real-time: The nexus of socio-technical systems and trust transfer in live streaming e-commerce

I-Tung Shih, Andri Dayarana K. Silalahi, Ixora Javanisa Eunike · Computers in Human Behavior Reports · 2023 · 39 citations · Full text

Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention

Pantas H. Silaban, Andri Dayarana K. Silalahi, Edgar Octoyuda et al. · Cogent Business & Management · 2022 · 31 citations · Full text

Youtubers Share, Customer Satisfaction, Behavioral Decision Making +23

Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA

Pantas H. Silaban, Wen-Kuo Chen, Ixora Javanisa Eunike et al. · Cogent Business & Management · 2023 · 31 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +17