Edgar Octoyuda is an author at Taichung City Government specializing in management, customer satisfaction, and interactive marketing.
Top concepts
ManagementEducationMarketingCurriculumE-learningLeadershipPersuasionAdvertisingCommunicationUser Experience
Publications per year
2022–2022
2
2
Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention
Pantas H. Silaban, Andri Dayarana K. Silalahi, Edgar Octoyuda et al. · Cogent Business & Management · 2022 · 31 citations · Full text
Youtubers Share, Customer Satisfaction, Behavioral Decision Making +23
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