Concepedia
Statistics
Publications
16
Citations
1.7K
H-Index
15
Active since
2006
Affiliations
National Taipei University(Current)
National Chengchi University
National Taiwan University
National Taipei University of Business
Yuan Ze University
Hsien-Tung Tsai is an author at National Taipei University specializing in marketing, business, and virtual communities.
Publications per year
2006–2023
Contribution Behavior in Virtual Communities: Cognitive, Emotional, and Social Influences1
Hsien-Tung Tsai, Richard P. Bagozzi · MIS Quarterly · 2014 · 471 citations
Social Sciences, Communication, Social Psychology +10
Determinants of e-repurchase intentions: An integrative model of quadruple retention drivers
Hsien-Tung Tsai, Heng‐Chiang Huang · Information & Management · 2007 · 314 citations
Business, Marketing, Marketing Management +16
Why on‐line customers remain with a particular e‐retailer: An integrative model and empirical evidence
Hsien-Tung Tsai, Heng‐Chiang Huang, Yi‐Long Jaw et al. · Psychology and Marketing · 2006 · 175 citations
Business, Marketing, Retail Management +15
Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators
Peiyu Pai, Hsien-Tung Tsai · Information & Management · 2015 · 157 citations
Social Sciences, Communication, Social Psychology +17
Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents
Hsien-Tung Tsai, Heng‐Chiang Huang, Ya-Ling Chiu · Journal of Business Research · 2011 · 122 citations
Business, Marketing, Marketing Management +14
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