Ya-Ling Chiu

Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents

Hsien-Tung Tsai, Heng‐Chiang Huang, Ya-Ling Chiu · Journal of Business Research · 2011 · 120 citations

Culture, Brand Equity, Management +8

The impact of online movie word-of-mouth on consumer choice

Ya-Ling Chiu, Ku‐Hsieh Chen, Jying‐Nan Wang et al. · International Marketing Review · 2019 · 70 citations

Digital Marketing, International Marketing, Consumer Research +20

Understanding a Nonlinear Causal Relationship Between Rewards and Physicians’ Contributions in Online Health Care Communities: Longitudinal Study

Jying‐Nan Wang, Ya-Ling Chiu, Haiyan Yu et al. · Journal of Medical Internet Research · 2017 · 65 citations · Full text

Dynamic effects of customer experience levels on durable product satisfaction: Price and popularity moderation

Jying‐Nan Wang, Jiangze Du, Ya-Ling Chiu et al. · Electronic Commerce Research and Applications · 2018 · 51 citations

Customer Experience, Customer Satisfaction, Durable Product Satisfaction +11

Studying the relationship between the perceived value of online group-buying websites and customer loyalty: the moderating role of referral rewards

Ya-Ling Chiu, Lu‐Jui Chen, Jiangze Du et al. · Journal of Business and Industrial Marketing · 2018 · 39 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +25