Concepedia

Peiyu Pai

PP

10

Publications

801

Citations

10

H-Index

2011

Active since

Affiliations

National Chengchi University(Current)

National Taipei University

University of Warwick

Peiyu Pai is an author at National Chengchi University specializing in communication, social influence, and interactive marketing.

Top concepts

CommunicationSocial InfluenceArtsMarketingManagementSocial ComputingInteractive MarketingSocial MediaSocial SciencesCommunity Engagement

Publications per year

2011–2023

10

Publications

10

User adoption of social networking sites: Eliciting uses and gratifications through a means–end approach

Peiyu Pai, David C. Arnott · Computers in Human Behavior · 2012 · 257 citations

Eliciting Uses, Social Media, Social Networks +15

Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators

Peiyu Pai, Hsien-Tung Tsai · Information & Management · 2015 · 154 citations

Behavioral Decision Making, Consumer Research, Social Influence +17

How virtual community participation influences consumer loyalty intentions in online shopping contexts: an investigation of mediating factors

Peiyu Pai, Hsien-Tung Tsai · Behaviour and Information Technology · 2011 · 83 citations

Customer Satisfaction, Online Shopping Contexts, Consumer Research +19

Why do newcomers participate in virtual communities? An integration of self-determination and relationship management theories

Hsien-Tung Tsai, Peiyu Pai · Decision Support Systems · 2013 · 79 citations

Social Identity, Organizational Communication, Community Engagement +13

How transformational leadership fuels employees’ service innovation behavior

Ping-Jen Kao, Peiyu Pai, Tingling Lin et al. · Service Industries Journal · 2015 · 70 citations

Rows per page

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