Concepedia

Jeffrey F. Durgee

JF

15

Publications

431

Citations

12

H-Index

1985

Active since

Affiliations

Rensselaer Polytechnic Institute(Current)

Jeffrey F. Durgee is an author at Rensselaer Polytechnic Institute specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorDesignCultureUser ExperienceProduct ExperienceNew Product Development

Publications per year

1985–2017

15

Publications

15

An exploration into renting as consumption behavior

Jeffrey F. Durgee, Gina Colarelli O’Connor · Psychology and Marketing · 1995 · 117 citations

Consumer Economics, Behavioral Decision Making, Value Theory +20

ADVERTISING SYMBOLS AND BRAND NAMES THAT BEST REPRESENT KEY PRODUCT MEANINGS

Jeffrey F. Durgee, Robert W. Stuart · Journal of Consumer Marketing · 1987 · 71 citations

Dr. Pepper, Brand Strategy, Consumer Research +19

Deep structures: Real information requirements determination

Richard Leifer, Lee Sunro, Jeffrey F. Durgee · Information & Management · 1994 · 51 citations

Artificial Intelligence, Architectural Design, Ai Architecture +8

Using mini‐concepts to identify opportunities for really new product functions

Jeffrey F. Durgee, Gina Colarelli O’Connor, Robert W. Veryzer · Journal of Consumer Marketing · 1998 · 25 citations

Marketing Analytics, Consumer Research, Business Analytics +19

Self-Esteem Advertising

Jeffrey F. Durgee · Journal of Advertising · 1986 · 24 citations

Customer Satisfaction, Consumer Study, Social Psychology +20

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