Concepedia

Margaret Meiling Luo

MM

16

Publications

1.7K

Citations

14

H-Index

2005

Active since

Affiliations

Yuan Ze University(Current)

National Chung Cheng University

University of Hawaiʻi at Mānoa

Delaware Valley College

Ming Chuan University

Margaret Meiling Luo is an author at Yuan Ze University specializing in management, marketing, and interactive marketing.

Top concepts

ManagementMarketingCustomer SatisfactionInteractive MarketingUser ExperienceConsumer ResearchCommunicationTechnologyBusinessDigital Marketing

Publications per year

2005–2020

16

Publications

16

Factors affecting online group buying intention and satisfaction: A social exchange theory perspective

Wen‐Lung Shiau, Margaret Meiling Luo · Computers in Human Behavior · 2012 · 458 citations

Customer Satisfaction, Online Group, Online Customer Behavior +12

Factors influencing online shoppers’ repurchase intentions: The roles of satisfaction and regret

Chechen Liao, Hong-Nan Lin, Margaret Meiling Luo et al. · Information & Management · 2016 · 223 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Sciences +12

Continuance intention of blog users: the impact of perceived enjoyment, habit, user involvement and blogging time

Wen‐Lung Shiau, Margaret Meiling Luo · Behaviour and Information Technology · 2012 · 199 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +21

Web-based information service adoption: A comparison of the motivational model and the uses and gratifications theory

Margaret Meiling Luo, Sophea Chea, Ja‐Shen Chen · Decision Support Systems · 2010 · 193 citations

Customer Satisfaction, Online Customer Behavior, Information Service +12

Post-Adoption Behaviors of E-Service Customers: The Interplay of Cognition and Emotion

Sophea Chea, Margaret Meiling Luo · International Journal of Electronic Commerce · 2008 · 187 citations

Customer Experience, Customer Satisfaction, E-service Customers +20

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