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Customer SatisfactionOnline Customer BehaviorInformation ServiceTechnology Acceptance ModelInteractive MarketingUser AcceptanceManagementUser ExperienceMotivationTechnology AdoptionMotivational ModelInformation ManagementTechnologyMarketingGratifications Theory
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User Acceptance of Information Technology: Toward A Unified View1
Venkatesh, Davis, Davis · MIS Quarterly · 2003 · 40.2K citations