Postpurchase Satisfaction
Postpurchase Satisfaction is a psychological construct that represents the cognitive and affective appraisal of a consumer’s experience with a product or service following its purchase, distinguishing it from pre-purchase expectations and evaluations by focusing on the retrospective assessment of fulfillment or disconfirmation of those expectations.
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8.4K
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128
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73
Institutions
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2017–2026
14
Variants
Post-purchase Satisfaction
Parents
61
Postpurchase communications by consumers
John E. Swan, Richard L. Oliver · Journal of Retailing · 1989 · 496 citations
Business, Communication, Marketing +10
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Michigan State University
East Lansing, United States
3 h-index
3 publications
73 citations
University of Tennessee at Chattanooga
Chattanooga, United States
3 h-index
4 publications
65 citations
Florida State University
Tallahassee, United States
3 h-index
3 publications
94 citations

University of Indonesia
Depok, Indonesia
2 h-index
3 publications
45 citations

Cornell University
Ithaca, United States
2 h-index
3 publications
151 citations

University of St.Gallen
Saint Gallen, Switzerland
2 h-index
3 publications
224 citations
Nanyang Technological University
Singapore, Singapore
2 h-index
2 publications
70 citations

Stockholm School of Economics
Stockholm, Sweden
2 h-index
4 publications
292 citations
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4 publications · 889 citations
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JBR · 3 publications · 370 citations
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3 publications · 290 citations
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2 publications · 542 citations
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2 publications · 581 citations
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