Concepedia

Somjit Barat

SB

4

Publications

397

Citations

4

H-Index

2005

Active since

Affiliations

University of North Texas(Current)

Pennsylvania State University

Somjit Barat is an author at University of North Texas specializing in marketing, management, and consumer research.

Top concepts

MarketingBusinessManagementConsumer ResearchConsumer ChoiceBehavioral ScienceMarketing StrategyMarketing ManagementBehavioral Decision MakingBias

Publications per year

2005–2013

4

Publications

4

Global Marketing Management

Somjit Barat · Journal of Global Marketing · 2009 · 338 citations

Complex Marketplace, Digital Marketing, International Marketing +12

Improving the Marketing Math Skills of Marketing Undergraduate Students Through a Unique Undergraduate Marketing Math Course

Gopala Ganesh, Qin Sun, Somjit Barat · Marketing Education Review · 2010 · 25 citations

Marketing Analytics, Southwest United States, Interactive Marketing +14

Do higher face‐value coupons cost more than they are worth in increased sales?

Somjit Barat, Audhesh K. Paswan · Journal of Product & Brand Management · 2005 · 19 citations

Face Value, Low Face Values, Behavioral Sciences +15

An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions

Somjit Barat, Clinton Amos, Audhesh K. Paswan et al. · Journal of Retailing and Consumer Services · 2013 · 15 citations

Behavioral Sciences, Behavioral Decision Making, Prosocial Behavior +14

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