Somjit Barat - Concepedia

Author

Somjit Barat

Also Known As

Barat, Somjit, SOMJIT BARAT, Somjit Barat

Publications

477

Citations

H-Index

Concepts

All Affiliations

Somjit Barat is an author at University of North Texas specializing in marketing, management, and consumer research.

#	Concept	H-Index	Publications	Citations
1	Business	3	3	378
2	Management	3	3	382
3	Behavioral Sciences	2	2	34
4	Social Sciences	1	1	15
5	Communication	1	1	25

Somjit Barat

Publications

397

Citations

H-Index

Page 1

	Year	Citations
Global Marketing Management Somjit Barat Journal of Global Marketing Complex MarketplaceDigital MarketingInternational MarketingIntercultural MarketingManagement	2009	338
Improving the Marketing Math Skills of Marketing Undergraduate Students Through a Unique Undergraduate Marketing Math Course Gopala Ganesh, Qin Sun, Somjit Barat Marketing Education Review Marketing AnalyticsSouthwest United StatesInteractive MarketingMarketing Undergraduate StudentsConsumer Research	2010	25
Do higher face‐value coupons cost more than they are worth in increased sales? Somjit Barat, Audhesh K. Paswan Journal of Product & Brand Management Face ValueLow Face ValuesBehavioral SciencesConsumer Decision MakingConsumer Uncertainty	2005	19
An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions Somjit Barat, Clinton Amos, Audhesh K. Paswan, Journal of Retailing and Consumer Services Behavioral SciencesBehavioral Decision MakingProsocial BehaviorSocial BehaviorBias	2013	15

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