Publication | Closed Access
Global Marketing Management
338
Citations
0
References
2009
Year
Complex MarketplaceDigital MarketingInternational MarketingIntercultural MarketingManagementBusinessApplicable FMarketing ManagementGlobal MarketingGlobal Marketing ManagementMarketing TheoryMarketingGlobal StrategyGlobal AdvertisingMarketing Strategy
The greatest challenge of writing a textbook on global marketing is to decide from where to start. We live in a continuously evolving and highly complex marketplace. A strategy that is applicable f...