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An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions

Behavioral SciencesBehavioral Decision MakingProsocial BehaviorSocial BehaviorBiasExperimental EconomicsConsumer ResearchBusinessSocial InfluenceBehavioral EconomicsInfluence CouponsMarketingBuying BehaviorSocial SciencesAttitude TheoryExploratory InvestigationConsumer Choice