Concepedia
Statistics
Publications
14
Citations
584
H-Index
11
Active since
1996
Affiliations
Weber State University(Current)
Oklahoma State University Oklahoma City
Oklahoma State University
Anthony T. Allred is an author at Weber State University specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingBusinessConsumer ResearchConsumer BehaviorCultureAdvertisingService QualityBehavioral ScienceGeography
Publications per year
1996–2021
Measuring Images of Developing Countries: A Scale Development Study
Anthony T. Allred, Goutam Chakraborty, Stephen J. Miller · Journal of Euromarketing · 2000 · 116 citations
Development Economics, Economic Development, International Marketing +20
Service quality at banks and credit unions: what do their customers say?
Anthony T. Allred, H. Lon Addams · Managing Service Quality · 2000 · 96 citations
Customer Satisfaction, Service Quality Questions, Service Quality +12
Exploring Consumers' Evaluations of Counterfeits: the Roles of Country of Origin and Ethnocentrism
Goutam Chakraborty, Anthony T. Allred, Terry Bristol · ACR North American Advances · 1996 · 81 citations
Culture, Advertising, Consumer Culture +12
A Multidimensional Scale for Measuring Country Image
Vishal Lala, Anthony T. Allred, Goutam Chakraborty · Journal of International Consumer Marketing · 2008 · 67 citations
International Marketing, Economic Development, Image Analysis +21
Use of Negative Cues to Reduce Demand For Counterfeit Products
Goutam Chakraborty, Anthony T. Allred, Ajay Sukhdial et al. · ACR North American Advances · 1997 · 64 citations
Advertising, Consumer Choice, Behavioral Decision Making +12
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