Concepedia

Vishal Lala

VL

13

Publications

658

Citations

12

H-Index

2002

Active since

Affiliations

Pace University(Current)

Oklahoma State University

Oklahoma State University Oklahoma City

Vishal Lala is an author at Pace University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionInteractive MarketingEconomicsDigital MarketingBehavioral Economics

Publications per year

2002–2019

13

Publications

13

An empirical investigation of antecedents of B2B Websites’ effectiveness

Goutam Chakraborty, Vishal Lala, David L. Warren · Journal of Interactive Marketing · 2002 · 117 citations

A customer-focused approach to improve celebrity endorser effectiveness

Brad D. Carlson, D. Todd Donavan, George D. Deitz et al. · Journal of Business Research · 2019 · 78 citations · Full text

Customer Satisfaction, Digital Marketing, Celebrity Endorser Effectiveness +6

The impact of relative information quality of e-commerce assurance seals on Internet purchasing behavior

Vishal Lala, Vicky Arnold, Steve G. Sutton et al. · International Journal of Accounting Information Systems · 2002 · 72 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +13

What Do Customers Consider Important in B2B Websites?

Goutam Chakraborty, Vishal Lala, David L. Warren · Journal of Advertising Research · 2003 · 71 citations

Customer Satisfaction, Business-to-business Research, Digital Marketing +22

A Multidimensional Scale for Measuring Country Image

Vishal Lala, Anthony T. Allred, Goutam Chakraborty · Journal of International Consumer Marketing · 2008 · 67 citations

International Marketing, Economic Development, Image Analysis +21

Rows per page

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