A meta-analysis of consumer impulse buying

The Handbook of Research Synthesis.

D. Howel, H. Cooper, Larry V. Hedges · Biometrics · 1995 · 3.7K citations

Management, Biostatistics, Experimental Design +10

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Rajiv P. Dant, Dhruv Grewal, Kenneth Evans · Journal of Marketing · 2006 · 2.5K citations

Business, Marketing, Marketing Management +16

Methods of Meta-Analysis: Correcting Error and Bias in Research Findings.

Stephen W. Raudenbush, John E. Hunter, Frank L. Schmidt · Journal of the American Statistical Association · 1991 · 2.4K citations

Public Health, Biostatistics, Meta-analysis +12

The Buying Impulse

Dennis W. Rook · Journal of Consumer Research · 1987 · 2K citations

Business, Marketing, Psychology +15

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal et al. · SSRN Electronic Journal · 2006 · 2K citations · Full text

Business, Marketing, Marketing Management +16