Dennis W. Rook - Concepedia

Author

Dennis W. Rook

Also Known As

Dennis Rook, Dennis W. Rook, Dennis W.Rook, Risto Moisio

Publications

4.5K

Citations

H-Index

Concepts

All Affiliations

Dennis W. Rook is an author at University of Southern California specializing in consumer research, management, and marketing.

#	Concept	H-Index	Publications	Citations
1	Management	5	5	3K
2	Behavioral Sciences	4	4	2.9K
3	Business	2	2	2.1K
4	Education	2	2	860
5	Engineering	1	1	11

Dennis W. Rook

Publications

3.2K

Citations

H-Index

Page 1

	Year	Citations
The Buying Impulse Dennis W. Rook Journal of Consumer Research Customer SatisfactionBehavioral Decision MakingImpulsive BehaviorConsumer StudyConsumer Research	1987	2K
The Ritual Dimension of Consumer Behavior Dennis W. Rook Journal of Consumer Research Behavioral Decision MakingConsumer StudySocial PsychologyConsumer ResearchEducation	1985	810
Normative Influences on Impulsive Buying Behavior Dennis W. Rook, Robert J. Fisher Journal of Consumer Research	1995	168
Effects of Impulse Purchases on Consumers' Affective States Meryl P. Gardner, Dennis W. Rook ACR North American Advances Customer SatisfactionBehavioral SciencesBehavioral Decision MakingConsumer StudyManagement	1988	138
Ritual Behavior and Consumer Symbolism Dennis W. Rook ACR North American Advances CultureSymbol UseConsumer ResearchEducationRitual Behavior	1984	50
Marketing and Semiotics: New Directions in the Study of Signs for Sale Dennis W. Rook, Jean Umiker‐Sebeok Journal of Marketing Research AdvertisingNew DirectionsManagementConsumer ResearchMarketing Communication	1989	45
I Was Observed (In Absentia) and Autodriven By the Consumer Behavior Odyssey Dennis W. Rook Behavioral SciencesEngineeringBehavioral Decision MakingConsumer ScienceConsumer Study	1991	11

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