Statistics
Publications
7
Citations
3.3K
H-Index
7
Active since
1984
Affiliations
University of Southern California(Current)
Dennis W. Rook is an author at University of Southern California specializing in consumer behavior, consumer behavior analysis, and marketing.
Publications per year
1984–1995
7
7
Dennis W. Rook · Journal of Consumer Research · 1987 · 2K citations
Business, Marketing, Psychology +15
The Ritual Dimension of Consumer Behavior
Dennis W. Rook · Journal of Consumer Research · 1985 · 814 citations · Full text
Normative Influences on Impulsive Buying Behavior
Dennis W. Rook, Robert J. Fisher · Journal of Consumer Research · 1995 · 168 citations · Full text
Business, Marketing, Psychology +14
Effects of Impulse Purchases on Consumers' Affective States
Meryl P. Gardner, Dennis W. Rook · ACR North American Advances · 1988 · 138 citations
Business, Marketing, Psychology +13
Ritual Behavior and Consumer Symbolism
Dennis W. Rook · ACR North American Advances · 1984 · 50 citations
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