Concepedia

Michael A. Levin

MA

Statistics

Publications

10

Citations

448

H-Index

10

Active since

2007

Affiliations

Otterbein University(Current)

Michael A. Levin is an author at Otterbein University specializing in management, marketing, and education.

Top concepts

ManagementMarketingEducationInteractive MarketingBusinessConsumer ResearchDigital MarketingMotivationAdvertisingSocial Media

Publications per year

2007–2018

10

Publications

10

Predicting mobile app usage for purchasing and information-sharing

David G. Taylor, Michael A. Levin · International Journal of Retail & Distribution Management · 2014 · 176 citations · Full text

Consumer Uncertainty, Digital Marketing, Omnichannel Retailing +22

The effect of apathetic motivation on employees' intentions to use social media for businesses

Jared M. Hansen, Michael A. Levin · Journal of Business Research · 2016 · 71 citations

Customer Satisfaction, Employee Attitude, Social Media +13

Toward Understanding New Sales Employees’ Participation in Marketing-Related Technology: Motivation, Voluntariness, and Past Performance

Michael A. Levin, Jared M. Hansen, Debra A. Laverie · Journal of Personal Selling and Sales Management · 2012 · 58 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +25

The value of competition: competitive balance as a predictor of attendance in spectator sports

Michael A. Levin · International Journal of Sports Marketing and Sponsorship · 2009 · 38 citations

Economics, Sport Participation, Performance Studies +14

A Progressive Approach to Teaching Analytics in the Marketing Curriculum

Yiyuan Liu, Michael A. Levin · Marketing Education Review · 2018 · 30 citations

Marketing Analytics, Marketing Curriculum, Analytic Application +14

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