Concepedia

Author

Trang Tran

East Carolina University

Also Known As

Trang Tran, Trang Tran Mai

3

Publications

72

Citations

2

H-Index

21

Concepts

All Affiliations

East Carolina University
TT

About

Trang Tran is an author at East Carolina University specializing in brand equity, interactive marketing, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

2

2

71

2

Management

2

2

71

3

Communication

2

2

71

4

Marketing

2

2

71

5

Advertising Effectiveness

1

1

28

Trang Tran

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2

Publications

71

Citations

2

H-Index

YearCitations

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