Concepedia

Trang Tran

TT

Statistics

Publications

2

Citations

77

H-Index

2

Active since

2022

Affiliations

East Carolina University(Current)

Trang Tran is an author at East Carolina University specializing in customer brand perception, marketing management, and brand associations.

Publications per year

2022–2023

2

Publications

2

Value co-creation through branded apps: enhancing perceived quality and brand loyalty

Trang Tran, David G. Taylor, Chao Wen · Journal of Research in Interactive Marketing · 2022 · 46 citations

, , +13

This ad’s for you: how personalized SNS advertisements affect the consumer–brand relationship

Trang Tran, Sandipan Sen, Eric Van Steenburg · Journal of Consumer Marketing · 2023 · 31 citations · Full text

, , +15

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