Concepedia

Customer Lifetime Value Personalization

Customer Lifetime Value Personalization is a metric that quantifies the tailored estimation of a customer’s long-term economic value to a firm, differentiated by its integration of individualized behavioral and transactional data to dynamically predict and optimize personalized engagement strategies over the customer lifecycle.

23

Publications

1.6K

Citations

54

Authors

31

Institutions

Publications per year

2017–2026

6

Parents

Publications

23

Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy

Peter C. Verhoef, Harry Commandeur · Long Range Planning · 2001 · 473 citations

, , +14

Integrating AHP and data mining for product recommendation based on customer lifetime value

Duen‐Ren Liu, Ya‐Yueh Shih · Information & Management · 2004 · 349 citations

, , +15

Linking lifestyle to customer lifetime value: An exploratory study in an online fashion retail market

Wirawan Dony Dahana, Yukihiro Miwa, Makoto Morisada · Journal of Business Research · 2019 · 99 citations

, , +16

Product recommendation approaches: Collaborative filtering via customer lifetime value and customer demands

Ya‐Yueh Shih, Dandan Liu · Expert Systems with Applications · 2007 · 99 citations

, , +16

Connected customer lifetime value: The impact of social media

Bruce D. Weinberg, Paul D. Berger · Journal of Direct Data and Digital Marketing Practice · 2011 · 58 citations · Full text

, , +14

1–5 of 23

Authors

54

  1. YS
    Ya‐Yueh Shih

    Minghsin University of Science and Technology, Taiwan

    2 publications · 448 citations

    2

    h-index

  2. YZ
    Yong‐Pin Zhou

    University of Washington, United States

    1 publications · 14 citations

    1

    h-index

  3. YM
    Yukihiro Miwa

    Osaka University of Economics, Japan

    1 publications · 99 citations

    1

    h-index

  4. KH
    Kelly Hlavinka

    1 publications · 11 citations

    1

    h-index

  5. JQ
    Jiayin Qi

    Shanghai University of International Business and Economics, China

    1 publications · 14 citations

    1

    h-index

1–5 of 54

Institutions

31

  1. National Yang Ming Chiao Tung University

    Hsinchu, Taiwan

    2 h-index

    3 publications

    797 citations

  2. NetEase (China)

    Beijing, China

    1 h-index

    6 publications

    150 citations

  3. Hanken School of Economics

    Helsinki, Finland

    1 h-index

    1 publications

    20 citations

  4. New York University

    New York, United States

    1 h-index

    1 publications

    19 citations

  5. The University of Texas at Austin

    Austin, United States

    1 h-index

    1 publications

    19 citations

  6. IBM Research - Thomas J. Watson Research Center

    Yorktown Heights, United States

    1 h-index

    1 publications

    19 citations

  7. University of Shizuoka

    Shizuoka, Japan

    1 h-index

    1 publications

    29 citations

  8. University of Auckland

    Auckland, New Zealand

    1 h-index

    2 publications

    40 citations

1–8 of 31

Venues

  1. Journal of Business Research

    JBR · 2 publications · 120 citations

    2

    h-index

  2. Journal of Air Transport Management

    1 publications · 44 citations

    1

    h-index

  3. Industrial Marketing Management

    1 publications · 20 citations

    1

    h-index

  4. Journal of Consumer Marketing

    1 publications · 11 citations

    1

    h-index

  5. Information & Management

    1 publications · 349 citations

    1

    h-index

1–5