Concepedia

Makoto Morisada

MM

Statistics

Publications

4

Citations

184

H-Index

4

Active since

2006

Affiliations

Osaka University of Economics(Current)

Makoto Morisada is an author at Osaka University of Economics specializing in fashion marketing, business, and fashion consumer behavior.

Publications per year

2006–2020

4

Publications

4

Linking lifestyle to customer lifetime value: An exploratory study in an online fashion retail market

Wirawan Dony Dahana, Yukihiro Miwa, Makoto Morisada · Journal of Business Research · 2019 · 99 citations

Business, Marketing, Marketing Management +16

Identifying valuable customer segments in online fashion markets: An implication for customer tier programs

Makoto Morisada, Yukihiro Miwa, Wirawan Dony Dahana · Electronic Commerce Research and Applications · 2018 · 39 citations

Business, Marketing, Marketing Management +16

Quantitative analysis of muscle hardness in tetanic contractions induced by electrical stimulation in rats

Makoto Morisada, Kaoru Okada, Kenji Kawakita · European Journal of Applied Physiology · 2006 · 25 citations

Life Sciences, Neuroscience, Physiology +16

Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors

Wirawan Dony Dahana, Yukihiro Miwa, Chris Baumann et al. · Journal of Strategic Marketing · 2020 · 21 citations

Business, Marketing, Marketing Management +17

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