Concepedia

Bruce D. Weinberg

BD

Statistics

Publications

27

Citations

2.6K

H-Index

23

Active since

1993

Affiliations

Boston University(Current)

Bentley University

Massachusetts Institute of Technology

University of Massachusetts Amherst

Bruce D. Weinberg is an author at Boston University specializing in business, marketing, and marketing management.

Publications per year

1993–2019

27

Publications

27

Social spending: Managing the social media mix

Bruce D. Weinberg, Ekin Pehlivan · Business Horizons · 2011 · 461 citations

Social Sciences, Marketing Management, Social Media Analytics +10

Premarket Forecasting of Really-New Products

Glen L. Urban, Bruce D. Weinberg, John R. Hauser · Journal of Marketing · 1996 · 375 citations

Management, Marketing, Marketing Management +14

Internet of Things: Convenience vs. privacy and secrecy

Bruce D. Weinberg, George R. Milne, Yana Andonova et al. · Business Horizons · 2015 · 216 citations

Computing, Computer Science, Information Technology +10

How Consumers Allocate Their Time When Searching for Information

John R. Hauser, Glen L. Urban, Bruce D. Weinberg · Journal of Marketing Research · 1993 · 189 citations

Business, Marketing, Marketing Management +9

Information Acceleration: Validation and Lessons from the Field

Glen L. Urban, John R. Hauser, William J. Qualls et al. · Journal of Marketing Research · 1997 · 167 citations

Business, Marketing, Marketing Management +11

1–5 of 27