Concepedia

Ekin Pehlivan

EP

Statistics

Publications

10

Citations

817

H-Index

10

Active since

2011

Affiliations

California State University, Channel Islands(Current)

Bentley University

Chapman University

Ekin Pehlivan is an author at California State University, Channel Islands specializing in marketing, marketing management, and business.

Publications per year

2011–2024

10

Publications

10

Social spending: Managing the social media mix

Bruce D. Weinberg, Ekin Pehlivan · Business Horizons · 2011 · 461 citations

Social Sciences, Marketing Management, Social Media Analytics +10

Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers

Mine Üçok Hughes, Wendy K. Bendoni, Ekin Pehlivan · Journal of Product & Brand Management · 2016 · 109 citations

Business, Marketing, Marketing Management +17

Social media engagement for global influencers

Kara Bentley, Charlene Chu, Cristina Nistor et al. · Journal of Global Marketing · 2021 · 84 citations

Social Sciences, Communication, Marketing +14

Privacy considerations for online advertising: a stakeholder’s perspective to programmatic advertising

Dylan A. Cooper, Taylan Yalcin, Cristina Nistor et al. · Journal of Consumer Marketing · 2022 · 45 citations

Business, Marketing, Marketing Management +17

Mining messages: Exploring consumer response to consumer‐ vs. firm‐generated ads

Ekin Pehlivan, Funda Sarican, Pierre Berthon · Journal of Consumer Behaviour · 2011 · 40 citations · Full text

Business, Marketing, Marketing Management +13

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