Concepedia
Statistics
Publications
7
Citations
195
H-Index
Active since
2013
Affiliations
California State University Los Angeles(Current)
California State University, Channel Islands
Woodbury University
Mine Üçok Hughes is an author at California State University Los Angeles specializing in marketing, marketing management, and business.
Publications per year
2013–2021
Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers
Mine Üçok Hughes, Wendy K. Bendoni, Ekin Pehlivan · Journal of Product & Brand Management · 2016 · 109 citations
Business, Marketing, Marketing Management +17
Possession Rituals of the Digital Consumer: a Study of Pinterest
Kristen Schiele, Mine Üçok Hughes · ACR European Advances · 2013 · 21 citations
Social Sciences, Cultural Studies, Sociology +14
Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships
Ekin Pehlivan, Pierre Berthon, Mine Üçok Hughes et al. · Business Horizons · 2015 · 15 citations
Business, Marketing, Marketing Management +8
Educating future corporate managers for a sustainable world: recommendations for a paradigm shift in business education
Mine Üçok Hughes, Shikha Upadhyaya, Rika Houston · On the Horizon The International Journal of Learning Futures · 2018 · 14 citations
Management, Business Administration, Sustainability Management +15
Institutional Work and Brand Strategy in the Contested Cannabis Market
Gökçen Coskuner-Balli, Ekin Pehlivan, Mine Üçok Hughes · Journal of Macromarketing · 2021 · 14 citations
Business, Marketing, Marketing Management +9
1–5 of 7