Yana Andonova

Internet of Things: Convenience vs. privacy and secrecy

Bruce D. Weinberg, George R. Milne, Yana Andonova et al. · Business Horizons · 2015 · 212 citations

Engineering, Information Security, Internet Of Things Security +10

Closer together or further apart? Values of hero generations Y and Z during crisis

Shabnam Azimi, Yana Andonova, Charles D. Schewe · Young Consumers Insight and Ideas for Responsible Marketers · 2021 · 31 citations

Multigenerational Workforce, Value Theory, Consumer Research +16

Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry

Yana Andonova, Nwamaka A. Anaza, Delancy Bennett · Business Horizons · 2021 · 28 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +12

Big names and small price tags: an analysis of celebrity endorsement on consumers’ perceptions of price, quality, and intent to purchase

Delancy Bennett, Nwamaka A. Anaza, Yana Andonova · The Journal of Marketing Theory and Practice · 2021 · 26 citations

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Shabnam Azimi, Yana Andonova · Marketing Intelligence & Planning · 2023 · 13 citations

Customer Satisfaction, Generalizability Theory, Consumer Research +22