Concepedia

Mobile Advertising

Mobile Advertising is a form of digital marketing that delivers promotional content to users through mobile devices, distinguished by its reliance on location-based, app-embedded, or mobile-optimized channels to target audiences in real time.

662

Publications

38.1K

Citations

1.6K

Authors

697

Institutions

Publications per year

2017–2026

236

Parents

Children

Publications

662

Consumer Attitudes Toward Mobile Advertising: An Empirical Study

Melody M. Tsang, Shu-Chun Ho, Ting‐Peng Liang · International Journal of Electronic Commerce · 2004 · 1.2K citations

, , +15

Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study

Hans H. Bauer, Stuart J. Barnes, Tina Reichardt et al. · Kent Academic Repository (University of Kent) · 2005 · 872 citations · Full text

, , +14

Permission-based mobile advertising

Patrick Barwise, Colin Strong · Journal of Interactive Marketing · 2002 · 597 citations

, , +16

How smartphone advertising influences consumers' purchase intention

José Martins, Catarina Costa, Tiago Oliveira et al. · Journal of Business Research · 2018 · 590 citations · Full text

, , +14

Unsafe exposure analysis of mobile in-app advertisements

Michael Grace, Wu Zhou, Xuxian Jiang et al. · 2012 · 501 citations

, , +17

1–5 of 662

Authors

1.6K

  1. SO
    Shintaro Okazaki

    Universidad Autónoma de Madrid, Spain

    14 publications · 1.2K citations

    12

    h-index

  2. UV
    Upkar Varshney

    Georgia State University, United States

    7 publications · 791 citations

    7

    h-index

  3. PP
    Pei‐Luen Patrick Rau

    Tsinghua University, China

    7 publications · 342 citations

    7

    h-index

  4. HK
    Heikki Karjaluoto

    University of Jyväskylä, Finland

    6 publications · 726 citations

    6

    h-index

  5. XL
    Xueming Luo

    Temple University, United States

    6 publications · 833 citations

    6

    h-index

1–5 of 1.6K

Institutions

697

  1. Universidad Autónoma de Madrid

    Madrid, Spain

    11 h-index

    12 publications

    1.1K citations

  2. Tsinghua University

    Beijing, China

    10 h-index

    25 publications

    1.1K citations

  3. Nanyang Technological University

    Singapore, Singapore

    9 h-index

    18 publications

    1K citations

  4. Korea Advanced Institute of Science and Technology

    Daejeon, South Korea

    7 h-index

    15 publications

    754 citations

  5. University of Science and Technology of China

    Hefei, China

    7 h-index

    13 publications

    937 citations

  6. Microsoft (United States)

    Redmond, United States

    7 h-index

    10 publications

    822 citations

  7. Georgia State University

    Atlanta, United States

    7 h-index

    7 publications

    791 citations

  8. Harbin Institute of Technology

    Harbin, China

    6 h-index

    12 publications

    550 citations

1–8 of 697

Venues

  1. International Journal of Mobile Communications

    IJMC · 25 publications · 1.3K citations

    17

    h-index

  2. Journal of Advertising Research

    JAR · 15 publications · 739 citations

    15

    h-index

  3. International Journal of Advertising

    IJA · 14 publications · 1.2K citations

    14

    h-index

  4. SSRN Electronic Journal

    Repository · 15 publications · 684 citations

    12

    h-index

  5. Journal of Interactive Advertising

    13 publications · 1.3K citations

    12

    h-index

1–5