Concepedia

Patrick Barwise

PB

23

Publications

2.3K

Citations

19

H-Index

1989

Active since

Affiliations

London Business School(Current)

Patrick Barwise is an author at London Business School specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessAdvertisingInteractive MarketingBrand EquityBrand StrategyBrand AwarenessBrand DevelopmentDigital Marketing

Publications per year

1989–2018

23

Publications

23

Permission-based mobile advertising

Patrick Barwise, Colin Strong · Journal of Interactive Marketing · 2002 · 596 citations

How Much do CEOs and Top Managers Matter in Strategic Decision‐Making?

V. Papadakis, Patrick Barwise · British Journal of Management · 2002 · 250 citations · Full text

Brand equity: Snark or boojum?

Patrick Barwise · International Journal of Research in Marketing · 1993 · 250 citations

Advertising, Brand Equity, Management +7

Must Finance and Strategy Clash?

Patrick Barwise, Paul R. Marsh, Robin Wensley · Investigación Administrativa · 1989 · 166 citations · Full text

Strategy Theory, Finance People, Market Development +15

The state of interactive marketing in seven countries: Interactive marketing comes of age

Patrick Barwise, John U. Farley · Journal of Interactive Marketing · 2005 · 145 citations

Rows per page

1–5 of 23