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Author

Melody M. Tsang

National Sun Yat-sen University

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Melody M. Tsang

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National Sun Yat-sen University
MM

About

Melody M. Tsang is an author at National Sun Yat-sen University specializing in mobile marketing, consumer research, and persuasion.

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Management

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Behavioral Sciences

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Communication

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Marketing

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Consumer Behavior

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Melody M. Tsang

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Publications

1.2K

Citations

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H-Index

YearCitations

Consumer Attitudes Toward Mobile Advertising: An Empirical Study

Melody M. Tsang, Shu-Chun Ho, Ting‐Peng Liang

International Journal of Electronic Commerce

2004

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