Concepedia

Melody M. Tsang

MM

1

Publications

1.2K

Citations

1

H-Index

2004

Active since

Affiliations

National Sun Yat-sen University(Current)

Melody M. Tsang is an author at National Sun Yat-sen University specializing in mobile marketing, consumer research, and persuasion.

Top concepts

MarketingManagementPersuasionAdvertisingCommunicationMobile MarketingConsumer BehaviorConsumer ResearchDigital MarketingBehavioral Science

Publications per year

2004–2004

1

Publications

1

Consumer Attitudes Toward Mobile Advertising: An Empirical Study

Melody M. Tsang, Shu-Chun Ho, Ting‐Peng Liang · International Journal of Electronic Commerce · 2004 · 1.2K citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +18

Rows per page

1–1 of 1