Concepedia

Shu-Chun Ho

SH

7

Publications

1.6K

Citations

7

H-Index

2004

Active since

Affiliations

National Kaohsiung Normal University(Current)

Shu-Te University

National Sun Yat-sen University

Shu-Chun Ho is an author at National Kaohsiung Normal University specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementDigital MarketingBusiness AnalyticsEconomicsEducationTechnologyCommunicationDigital Economy

Publications per year

2004–2023

7

Publications

7

Consumer Attitudes Toward Mobile Advertising: An Empirical Study

Melody M. Tsang, Shu-Chun Ho, Ting‐Peng Liang · International Journal of Electronic Commerce · 2004 · 1.2K citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +18

The impact of ICT development on the global digital divide

Shing H. Doong, Shu-Chun Ho · Electronic Commerce Research and Applications · 2012 · 138 citations

Ict Development, Digital Inclusion, Digitalization +8

A growth theory perspective on B2C e-commerce growth in Europe: An exploratory study

Shu-Chun Ho, Robert J. Kauffman, Ting‐Peng Liang · Electronic Commerce Research and Applications · 2006 · 137 citations · Full text

Marketing, Growth Theory Perspective, Economics +14

To Activate English Learning: Listen and Speak in Real Life Context with an AR Featured U-Learning System.

Shu-Chun Ho, Sheng-Wen Hsieh, Pei‐Chen Sun et al. · Educational Technology & Society · 2017 · 70 citations · Full text

E-learning, Education, Context Awareness +23

Internet-based selling technology and e-commerce growth: a hybrid growth theory approach with cross-model inference

Shu-Chun Ho, Robert J. Kauffman, Ting‐Peng Liang · Information Technology and Management · 2010 · 45 citations · Full text

Electronic Marketplace, Economics, Digital Marketing +15

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