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A growth theory perspective on B2C e-commerce growth in Europe: An exploratory study

MarketingGrowth Theory PerspectiveEconomicsExploratory StudyBusiness-to-business ResearchMacroeconomicsManagementBusinessEndogenous Growth TheoryGrowth TheoryBusiness GrowthBusiness AnalyticsEconomic GrowthInternational BusinessIndustrial OrganizationB2c E-commerce GrowthDigital Economy