Catarina Costa is an author at INESC TEC specializing in purchase intention, digital marketing, and consumer research.
Top concepts
MarketingManagementAdvertisingMobile MarketingConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionInteractive Marketing
Publications per year
2018–2018
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How smartphone advertising influences consumers' purchase intention
José Martins, Catarina Costa, Tiago Oliveira et al. · Journal of Business Research · 2018 · 572 citations · Full text
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