Concepedia

Interstitial Advertising

Interstitial Advertising is a form of mobile advertising that belongs to the category of full-screen ad placements, distinguished by its transient and immersive nature, appearing at natural transition points within an application’s workflow to maximize user attention.

2

Publications

114

Citations

5

Authors

3

Institutions

Publications per year

2017–2026

1

Parents

Publications

2

1–2 of 2

Authors

5

  1. KG
    Kjell Grønhaug

    Norwegian School of Economics, Norway

    1 publications · 88 citations

    1

    h-index

  2. TK
    Tor Korneliussen

    Bodø Science Park (Norway), Norway

    1 publications · 88 citations

    1

    h-index

  3. LY
    Lou Ying

    Norwegian School of Economics, Norway

    1 publications · 88 citations

    1

    h-index

  4. HC
    Hsuan‐Yi Chou

    National Sun Yat-sen University, Taiwan

    1 publications · 26 citations

    1

    h-index

  5. SS
    Shaojung Sharon Wang

    National Sun Yat-sen University, Taiwan

    1 publications · 26 citations

    1

    h-index

1–5 of 5

Institutions

3

  1. Norwegian School of Economics

    Bergen, Norway

    1 h-index

    1 publications

    88 citations

  2. Bodø Science Park (Norway)

    Bodø, Norway

    1 h-index

    2 publications

    176 citations

  3. National Sun Yat-sen University

    Kaohsiung City, Taiwan

    1 h-index

    2 publications

    52 citations

1–3 of 3

Venues

  1. International Journal of Advertising

    IJA · 1 publications · 88 citations

    1

    h-index

  2. Psychology and Marketing

    1 publications · 26 citations

    1

    h-index

1–2