Hsuan‐Yi Chou

The effects of promotional frames of sales packages on perceived price increases and repurchase intentions

Hsin‐Hsien Liu, Hsuan‐Yi Chou · International Journal of Research in Marketing · 2014 · 55 citations

Management, Marketing, Marketing Management +17

Advertising effects of songs' nostalgia and lyrics' relevance

Hsuan‐Yi Chou, Nai‐Hwa Lien · Asia Pacific Journal of Marketing and Logistics · 2010 · 52 citations

Business, Communication, Marketing +17

The effects of incentive types and appeal regulatory framing in travel advertising

Hsuan‐Yi Chou, Nai‐Hwa Lien · Service Industries Journal · 2011 · 43 citations

Business, Marketing, Marketing Management +17

Payment formats and hedonic consumption

Hsin‐Hsien Liu, Hsuan‐Yi Chou · Psychology and Marketing · 2020 · 37 citations

Business, Marketing, Behavioral Economics +10

Units of time do matter: How countdown time units affect consumers’ intentions to participate in group-buying offers

Hsuan‐Yi Chou · Electronic Commerce Research and Applications · 2019 · 32 citations

Business, Behavioral Sciences, Marketing +6