Concepedia
Electronic Commerce Research and Applications · 2019 · 32 citations · 106 references
BusinessBehavioral SciencesMarketingBehavioral EconomicsConsumer BehaviorGroup DynamicsConsumer InvolvementConsumer TheoryGroup Buying
106
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Barry J. Babin, William R. Darden, Mitch Griffin · Journal of Consumer Research · 1994 · 5.9K citations
Business, Marketing, Marketing Management +17
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations
Business, Marketing, Marketing Management +12
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations
Business, Marketing, Marketing Management +14
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Marian Friestad, Peter Wright · Journal of Consumer Research · 1994 · 3.6K citations
Business, Marketing, Social Psychology +14
Consumer Choice between Hedonic and Utilitarian Goods
Ravi Dhar, Klaus Wertenbroch · Journal of Marketing Research · 2000 · 2.2K citations