Concepedia
Statistics
Publications
10
Citations
508
H-Index
Active since
2006
Affiliations
National Taiwan University(Current)
National Sun Yat-sen University
Nai‐Hwa Lien is an author at National Taiwan University specializing in marketing, business, and advertising.
Publications per year
2006–2020
Narrative ads: The effect of argument strength and story format
Nai‐Hwa Lien, Yi‐Ling Chen · Journal of Business Research · 2011 · 168 citations
Social Sciences, Communication, Marketing +16
The impacts of benefit plans on employee turnover: a firm-level analysis approach on Taiwanese manufacturing industry
Chun‐Hsien Lee, Mu‐Lan Hsu, Nai‐Hwa Lien · The International Journal of Human Resource Management · 2006 · 59 citations
Management, Business Economics, Economics +14
Technological opportunism and firm performance: Moderating contexts
Chien‐Wei Chen, Nai‐Hwa Lien · Journal of Business Research · 2012 · 57 citations
Management, Strategic Management, Technology Management +14
Advertising effects of songs' nostalgia and lyrics' relevance
Hsuan‐Yi Chou, Nai‐Hwa Lien · Asia Pacific Journal of Marketing and Logistics · 2010 · 52 citations
Business, Communication, Marketing +17
The effects of incentive types and appeal regulatory framing in travel advertising
Hsuan‐Yi Chou, Nai‐Hwa Lien · Service Industries Journal · 2011 · 43 citations
Business, Marketing, Marketing Management +17
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