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Narrative ads: The effect of argument strength and story format

162

Citations

32

References

2011

Year

References

YearCitations

1986

71.8K

1986

69.4K

1981

60K

1975

7K

1983

4.5K

1994

3.4K

2000

3.4K

2000

2.5K

1974

2.2K

1965

1.5K

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