Concepedia

Online Behavioral Tracking

Online Behavioral Tracking is a methodological construct in online advertising regulation that systematically monitors and records individual users' digital activities across websites and platforms to infer preferences and deliver targeted advertisements.

195

Publications

11.3K

Citations

544

Authors

260

Institutions

Publications per year

2017–2026

92

Parents

Publications

195

Automated Experiments on Ad Privacy Settings

Amit Datta, Michael Carl Tschantz, Anupam Datta · Proceedings on Privacy Enhancing Technologies · 2015 · 666 citations · Full text

, , +16

Profiling User Responses to Commercial Websites

John Eighmey · Journal of Advertising Research · 1997 · 442 citations

, , +14

Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where

Alexander Bleier, Maik Eisenbeiß · Marketing Science · 2015 · 389 citations

, , +17

How much can behavioral targeting help online advertising?

Jun Yan, Ning Liu, Gang Wang et al. · 2009 · 366 citations

, , +16

Americans Reject Tailored Advertising and Three Activities that Enable It

Joseph Turow, Jennifer King, Chris Jay Hoofnagle et al. · SSRN Electronic Journal · 2009 · 314 citations · Full text

, , +13

1–5 of 195

Authors

544

  1. CJ
    Chris Jay Hoofnagle

    University of California, Berkeley, United States

    5 publications · 565 citations

    5

    h-index

  2. BU
    Blase Ur

    Carnegie Mellon University, United States

    5 publications · 327 citations

    5

    h-index

  3. MA
    Muhammad Ahmad Bashir

    Universidad del Noreste, Mexico

    4 publications · 154 citations

    4

    h-index

  4. LF
    Lorrie Faith Cranor

    Carnegie Mellon University, United States

    4 publications · 287 citations

    4

    h-index

  5. FZ
    Frederik Zuiderveen Borgesius

    Radboud University Nijmegen, Netherlands

    4 publications · 180 citations

    4

    h-index

1–5 of 544

Institutions

260

  1. Carnegie Mellon University

    Pittsburgh, United States

    7 h-index

    21 publications

    2.9K citations

  2. University of California, Berkeley

    Berkeley, United States

    6 h-index

    11 publications

    1.8K citations

  3. Universitat Politècnica de Catalunya

    Barcelona, Spain

    5 h-index

    12 publications

    488 citations

  4. Columbia University

    New York, United States

    5 h-index

    23 publications

    1.1K citations

  5. University of Amsterdam

    Amsterdam, The Netherlands

    5 h-index

    11 publications

    558 citations

  6. Northeastern University

    Boston, United States

    4 h-index

    8 publications

    286 citations

  7. University of Toronto

    Toronto, Canada

    4 h-index

    10 publications

    735 citations

  8. University of Chicago

    Chicago, United States

    4 h-index

    14 publications

    509 citations

1–8 of 260

Venues

  1. SSRN Electronic Journal

    Repository · 14 publications · 881 citations

    12

    h-index

  2. arXiv (Cornell University)

    Repository · 9 publications · 338 citations

    9

    h-index

  3. Computers in Human Behavior

    7 publications · 554 citations

    7

    h-index

  4. Journal of Medical Internet Research

    4 publications · 220 citations

    4

    h-index

  5. Proceedings on Privacy Enhancing Technologies

    PoPETs · 4 publications · 806 citations

    4

    h-index

1–5