Concepedia

Kim B. Rotzoll

KB

7

Publications

249

Citations

7

H-Index

1976

Active since

Affiliations

Michigan State University(Current)

Kim B. Rotzoll is an author at Michigan State University specializing in marketing, management, and advertising.

Top concepts

MarketingManagementAdvertisingConsumer ResearchArtsInteractive MarketingMarketing CommunicationBusinessJournalismCommunication

Publications per year

1976–1994

7

Publications

7

Is Advertising Puffery Believed?

Herbert Jack Rotfeld, Kim B. Rotzoll · Journal of Advertising · 1980 · 58 citations

Literal Advertising Statements, Consumer Uncertainty, Digital Marketing +19

Advertising in Contemporary Society: Perspectives toward Understanding

Benjamin J. Katz, Kim B. Rotzoll, James E. Haefner et al. · Journal of Marketing · 1978 · 50 citations

Marketing, Media Institutions, International Advertising +15

Advertising and Product Quality: Are Heavily Advertised Products Better?

Herbert Jack Rotfeld, Kim B. Rotzoll · Journal of Consumer Affairs · 1976 · 43 citations

Advertising Expenditures, Economics, Advertising +10

Advertising Agency Practitioners' Perceptions of Ethical Decisions

Kim B. Rotzoll, Clifford G. Christians · Journalism Quarterly · 1980 · 42 citations

Agency Personnel, Advertising Ethics, Advertising +11

For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes It

Kim B. Rotzoll, Mark Pendergrast · Journal of Marketing · 1994 · 32 citations

Consumer Culture, Business History, Business +4

Rows per page

1–5 of 7