Journal of Marketing · 1972 · 51 citations · 0 references
BusinessMarketingMarketing ManagementAdvertisingBusiness EthicsConsumer BehaviorAdvertising EthicsAdvertising PersuasionAdvertising PsychologyConsumer EthicsEthical Consumer BehaviorMarketing EthicsAdvertising SkepticismAppeal To FearAppealsEthical MarketingFear Appeal EffectivenessFear Appeal MessagesFear Appeal MessagingThreat Appeals
Little attention has been paid to ethical and social questions concerning the use of fear appeals in marketing. This article highlights some critical aspects of this controversial issue and suggests areas where research is needed.