Concepedia

Advertising Ethics

Advertising Ethics is a branch of applied ethics that systematically examines the moral principles and standards governing the creation, dissemination, and reception of advertising messages in commercial and professional contexts.

1.3K

Publications

70K

Citations

2K

Authors

797

Institutions

Publications per year

2017–2026

243

Variants

Ethics Of Advertising

Parents

Children

Publications

1.3K

Online Display Advertising: Targeting and Obtrusiveness

Avi Goldfarb, Catherine E. Tucker · Marketing Science · 2011 · 827 citations · Full text

, , +14

Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies

Sang Pil Han, Sharon Shavitt · Journal of Experimental Social Psychology · 1994 · 728 citations

, , +14

Measuring the Intrusiveness of Advertisements: Scale Development and Validation

Hairong Li, Steven M. Edwards, Joo-Hyun Lee · Journal of Advertising · 2002 · 708 citations

, , +16

The Distorted Mirror: Reflections on the Unintended Consequences of Advertising

Richard W. Pollay · Journal of Marketing · 1986 · 660 citations

, , +17

Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework

Richard J. Lutz · 2022 · 638 citations

, , +15

1–5 of 1.3K

Authors

2K

  1. DS
    David S. Waller

    University of Technology Sydney, Australia

    10 publications · 544 citations

    10

    h-index

  2. RW
    Richard W. Pollay

    University of British Columbia, Canada

    11 publications · 1.6K citations

    10

    h-index

  3. IL
    Ivan L. Preston

    University of Wisconsin–Madison, United States

    9 publications · 234 citations

    9

    h-index

  4. HJ
    Herbert Jack Rotfeld

    Auburn University, United States

    9 publications · 273 citations

    9

    h-index

  5. LC
    Les Carlson

    Clemson University, United States

    9 publications · 1.4K citations

    9

    h-index

1–5 of 2K

Institutions

797

  1. University of Georgia

    Athens, United States

    19 h-index

    32 publications

    1.6K citations

  2. The University of Texas at Austin

    Austin, United States

    16 h-index

    23 publications

    2.5K citations

  3. University of Amsterdam

    Amsterdam, The Netherlands

    15 h-index

    19 publications

    1K citations

  4. University of Illinois Urbana-Champaign

    Urbana, United States

    15 h-index

    19 publications

    2.3K citations

  5. Michigan State University

    East Lansing, United States

    14 h-index

    22 publications

    2.2K citations

  6. Grady Memorial Hospital

    Atlanta, United States

    12 h-index

    20 publications

    1.1K citations

  7. University of Minnesota

    Minneapolis, United States

    11 h-index

    12 publications

    844 citations

  8. Pennsylvania State University

    State College, United States

    11 h-index

    16 publications

    883 citations

1–8 of 797

Venues

  1. Journal of Advertising

    112 publications · 9.1K citations

    53

    h-index

  2. Journal of Marketing

    JM · 64 publications · 5.7K citations

    36

    h-index

  3. International Journal of Advertising

    IJA · 64 publications · 3.2K citations

    33

    h-index

  4. Journal of Business Ethics

    46 publications · 2.2K citations

    29

    h-index

  5. Journal of Advertising Research

    JAR · 48 publications · 2.6K citations

    27

    h-index

1–5