Concepedia

Marketing Ethics

Marketing Ethics is a subfield of business ethics that specifically examines the moral principles and societal responsibilities guiding marketing practices and decision-making in commercial contexts.

2.8K

Publications

239K

Citations

4.2K

Authors

1.6K

Institutions

Publications per year

2017–2026

659

Variants

Ethics In MarketingEthics Of Marketing

Parents

Children

Publications

2.8K

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations

, , +7

Marketing Research: Methodological Foundations

Carl E. Ferguson, Amin El-Dirghami, Gilbert A. Churchill · Journal of Marketing Research · 1977 · 4.4K citations

, , +9

Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies

Scott MacKenzie, Philip M. Podsakoff · Journal of Retailing · 2012 · 2.9K citations

, , +13

A General Theory of Marketing Ethics

Shelby D. Hunt, Scott J. Vitell · Journal of Macromarketing · 1986 · 2.6K citations

, , +12

How artificial intelligence will change the future of marketing

Thomas H. Davenport, Abhijit Guha, Dhruv Grewal · Journal of the Academy of Marketing Science · 2019 · 2.3K citations · Full text

, , +13

1–5 of 2.8K

Authors

4.2K

  1. SD
    Shelby D. Hunt

    Texas Tech University, United States

    47 publications · 11.5K citations

    39

    h-index

  2. SJ
    Scott J. Vitell

    University of Mississippi, United States

    45 publications · 9.2K citations

    38

    h-index

  3. OC
    O. C. Ferrell

    Auburn University, United States

    36 publications · 8.7K citations

    29

    h-index

  4. AS
    Anusorn Singhapakdi

    Old Dominion University, United States

    36 publications · 3.2K citations

    28

    h-index

  5. GR
    Gene R. Laczniak

    Marquette University, United States

    33 publications · 2.5K citations

    26

    h-index

1–5 of 4.2K

Institutions

1.6K

  1. Texas Tech University

    Lubbock, United States

    38 h-index

    63 publications

    12.6K citations

  2. University of Mississippi

    Oxford, United States

    37 h-index

    72 publications

    12.6K citations

  3. Old Dominion University

    Norfolk, United States

    27 h-index

    41 publications

    3.9K citations

  4. Marquette University

    Milwaukee, United States

    25 h-index

    45 publications

    3K citations

  5. Baylor University

    Waco, United States

    20 h-index

    31 publications

    4.7K citations

  6. The University of Texas at Austin

    Austin, United States

    19 h-index

    34 publications

    6K citations

  7. College of Business Administration

    Riga, Latvia

    19 h-index

    35 publications

    4K citations

  8. University of Notre Dame

    Notre Dame, United States

    19 h-index

    33 publications

    5.3K citations

1–8 of 1.6K

Venues

  1. Journal of Marketing

    JM · 206 publications · 47K citations

    90

    h-index

  2. Journal of Business Ethics

    293 publications · 25.5K citations

    90

    h-index

  3. Journal of Business Research

    JBR · 122 publications · 18K citations

    66

    h-index

  4. Journal of the Academy of Marketing Science

    79 publications · 11.6K citations

    44

    h-index

  5. European Journal of Marketing

    EJM · 75 publications · 6.3K citations

    42

    h-index

1–5