Concepedia

Manipulative Marketing

Manipulative Marketing is a marketing practice that, as a member of the class of ethically questionable promotional strategies, is distinguished by its intentional use of deceptive or coercive techniques to influence consumer behavior against their rational interests or informed consent.

24

Publications

1.5K

Citations

41

Authors

35

Institutions

Publications per year

2017–2026

11

Parents

Publications

24

Guilt appeals: Persuasion knowledge and charitable giving

Sally Hibbert, Andrew Smith, Andrea Davies et al. · Psychology and Marketing · 2007 · 359 citations · Full text

, , +16

Marketing and Machiavellianism

Shelby D. Hunt, Lawrence B. Chonko · Journal of Marketing · 1984 · 279 citations

, , +5

Marketing and Machiavellianism

Shelby D. Hunt, Lawrence B. Chonko · Journal of Marketing · 1984 · 193 citations

, , +5

Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent

Kuan‐Ju Chen, Jhih-Syuan Lin, Shan Yan · Journal of Consumer Behaviour · 2021 · 80 citations

, , +11

A Framework for Assessing Immorally Manipulative Marketing Tactics

Shlomo Sher · Journal of Business Ethics · 2011 · 69 citations

, , +10

1–5 of 24

Authors

41

  1. LB
    Lawrence B. Chonko

    Baylor University, United States

    2 publications · 472 citations

    2

    h-index

  2. SD
    Shelby D. Hunt

    Texas Tech University, United States

    2 publications · 472 citations

    2

    h-index

  3. KT
    Kam‐chuen Tam

    Hong Kong Baptist University, Hong Kong SAR China

    1 publications · 29 citations

    1

    h-index

  4. JL
    Jhih-Syuan Lin

    University of Georgia, United States

    1 publications · 80 citations

    1

    h-index

  5. ML
    Micah L. Berman

    The Ohio State University, United States

    1 publications · 18 citations

    1

    h-index

1–5 of 41

Institutions

35

  1. Texas Tech University

    Lubbock, United States

    2 h-index

    3 publications

    435 citations

  2. University of Nottingham

    Nottingham, United Kingdom

    2 h-index

    3 publications

    756 citations

  3. University of Michigan

    Ann Arbor, United States

    1 h-index

    2 publications

    124 citations

  4. University of Southern Denmark

    Odense, Denmark

    1 h-index

    1 publications

    15 citations

  5. Trinity University

    San Antonio, United States

    1 h-index

    1 publications

    49 citations

  6. Japan External Trade Organization

    Tokyo, Japan

    1 h-index

    1 publications

    15 citations

  7. Virginia Commonwealth University

    Richmond, United States

    1 h-index

    1 publications

    16 citations

  8. Towson University

    Towson, United States

    1 h-index

    1 publications

    27 citations

1–8 of 35

Venues

  1. Journal of Consumer Behaviour

    3 publications · 134 citations

    3

    h-index

  2. Journal of Marketing

    JM · 2 publications · 472 citations

    2

    h-index

  3. Journal of Advertising Research

    JAR · 2 publications · 49 citations

    2

    h-index

  4. Journal of Consumer Marketing

    2 publications · 41 citations

    2

    h-index

  5. SSRN Electronic Journal

    Repository · 2 publications · 60 citations

    2

    h-index

1–5