Shan Yan

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

Shan Yan, Kuan‐Ju Chen, Jhih-Syuan Lin · International Journal of Advertising · 2019 · 352 citations

Consumer Research, Brand Strategy, Consumer Attitude +24

How credible are online product reviews? The effects of self-generated and system-generated cues on source credibility evaluation

Shan Yan · Computers in Human Behavior · 2015 · 161 citations

Source Credibility Evaluation, Trust Metric, Online Customer Behavior +15

The Effects of Interpersonal Tie Strength and Subjective Norms on Consumers' Brand-Related eWOM Referral Intentions

Shan Yan, Karen Whitehill King · Journal of Interactive Advertising · 2015 · 78 citations

Customer Satisfaction, Digital Marketing, Online Communication +32

Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent

Kuan‐Ju Chen, Jhih‐Syuan Lin, Shan Yan · Journal of Consumer Behaviour · 2021 · 68 citations

Consumer Research, Consumer Attitude, Social Influence +16

Prevalence and risk factors associated with chronic kidney disease in adults over 40 years: A population study from Central China

Shan Yan, Qian Zhang, Zhangsuo Liu et al. · Nephrology · 2009 · 54 citations