Concepedia
Statistics
Publications
19
Citations
1K
H-Index
13
Active since
2009
Affiliations
California Polytechnic State University(Current)
Kunming Medical University
University of Georgia
Zhengzhou University
First Affiliated Hospital of Zhengzhou University
Shan Yan is an author at California Polytechnic State University specializing in marketing, medicine, and business.
Publications per year
2009–2025
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
Shan Yan, Kuan‐Ju Chen, Jhih-Syuan Lin · International Journal of Advertising · 2019 · 377 citations
Business, Marketing, Marketing Management +16
How credible are online product reviews? The effects of self-generated and system-generated cues on source credibility evaluation
Shan Yan · Computers in Human Behavior · 2015 · 166 citations
Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent
Kuan‐Ju Chen, Jhih-Syuan Lin, Shan Yan · Journal of Consumer Behaviour · 2021 · 80 citations
Business, Marketing, Marketing Management +11
The Effects of Interpersonal Tie Strength and Subjective Norms on Consumers' Brand-Related eWOM Referral Intentions
Shan Yan, Karen Whitehill King · Journal of Interactive Advertising · 2015 · 78 citations
Business, Marketing, Marketing Management +17
Prevalence and risk factors associated with chronic kidney disease in adults over 40 years: A population study from Central China
Shan Yan, Qian Zhang, Zhangsuo Liu et al. · Nephrology · 2009 · 54 citations
Medicine, Nephrology, Human Nutrition +13
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