Concepedia
Statistics
Publications
21
Citations
1.1K
H-Index
16
Active since
2004
Affiliations
National Central University(Current)
University of Georgia
National Chengchi University
National Cheng Kung University
Republic of China Naval Academy
Kuan‐Ju Chen is an author at National Central University specializing in marketing, business, and natural sciences.
Publications per year
2004–2021
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
Shan Yan, Kuan‐Ju Chen, Jhih-Syuan Lin · International Journal of Advertising · 2019 · 377 citations
Business, Marketing, Marketing Management +16
Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent
Kuan‐Ju Chen, Jhih-Syuan Lin, Shan Yan · Journal of Consumer Behaviour · 2021 · 80 citations
Business, Marketing, Marketing Management +11
WHAT'S IN A TWEET?
Raluca Cozma, Kuan‐Ju Chen · Journalism Practice · 2012 · 74 citations
Social Sciences, Communication, Audience Studies +12
Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement
Kuan‐Ju Chen, Hoi Ling Cheung · Computers in Human Behavior · 2019 · 67 citations
Social Sciences, Communication, Social Psychology +12
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
Kuan‐Ju Chen, Jooyoung Kim, Jhih-Syuan Lin · Journal of Consumer Behaviour · 2015 · 64 citations
Business, Marketing, Marketing Management +14
1–5 of 21