Kuan‐Ju Chen

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

Shan Yan, Kuan‐Ju Chen, Jhih-Syuan Lin · International Journal of Advertising · 2019 · 352 citations

Consumer Research, Brand Strategy, Consumer Attitude +24

WHAT'S IN A TWEET?

Raluca Cozma, Kuan‐Ju Chen · Journalism Practice · 2012 · 74 citations

Engineering, Social Medium Monitoring, Communication +17

Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent

Kuan‐Ju Chen, Jhih‐Syuan Lin, Shan Yan · Journal of Consumer Behaviour · 2021 · 68 citations

Consumer Research, Consumer Attitude, Social Influence +16

The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation

Kuan‐Ju Chen, Jooyoung Kim, Jhih‐Syuan Lin · Journal of Consumer Behaviour · 2015 · 63 citations

Customer Satisfaction, Cognitive Elaborations, Digital Marketing +27

Would You Be My Friend? An Examination of Global Marketers' Brand Personification Strategies in Social Media

Kuan‐Ju Chen, Jhih-Syuan Lin, Jung Hwa Choi et al. · Journal of Interactive Advertising · 2015 · 62 citations

Digital Marketing, Consumer Research, Brand Strategy +24