Concepedia

Jhih-Syuan Lin

JL

16

Publications

1.3K

Citations

16

H-Index

2010

Active since

Affiliations

University of Georgia(Current)

National Chengchi University

Grady Memorial Hospital

The University of Texas at Austin

National Central University

Jhih-Syuan Lin is an author at University of Georgia specializing in social media, communication, and marketing.

Top concepts

Social MediaCommunicationArtsMarketingManagementConsumer ResearchBrand AwarenessSocial SciencesSocial InfluenceConsumer Behavior

Publications per year

2010–2022

16

Publications

16

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

Shan Yan, Kuan‐Ju Chen, Jhih-Syuan Lin · International Journal of Advertising · 2019 · 352 citations

Consumer Research, Brand Strategy, Consumer Attitude +24

To App or Not to App: Engaging Consumers via Branded Mobile Apps

Eunice Kim, Jhih-Syuan Lin, Yongjun Sung · Journal of Interactive Advertising · 2013 · 254 citations

Digital Marketing, Consumer Study, Consumer Research +19

Are You Following Me? A Content Analysis of TV Networks’ Brand Communication on Twitter

Jhih-Syuan Lin, Jorge Peña · Journal of Interactive Advertising · 2011 · 101 citations

Personality Traits, Motivations, and Emotional Consequences of Social Media Usage

Jhih-Syuan Lin, Yen-I Lee, Yan Jin et al. · Cyberpsychology Behavior and Social Networking · 2017 · 70 citations

Social Media Users, Facebook Users, Collaborative Networks +18

Understanding consumer engagement with celebrity-endorsed E-Cigarette advertising on instagram

Joe Phua, Jhih-Syuan Lin, Dongjae Lim · Computers in Human Behavior · 2018 · 68 citations

Marketing, Tobacco Control, Digital Marketing +8

Rows per page

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