Concepedia

Robert J. Kegerreis

RJ

4

Publications

523

Citations

4

H-Index

1969

Active since

Affiliations

Ohio University(Current)

The Ohio State University

Wright State University

Robert J. Kegerreis is an author at Ohio University specializing in interactive marketing, management, and marketing.

Top concepts

Publications per year

1969–1971

4

Publications

4

Word-of-mouth Communication by the Innovator

James F. Engel, Robert J. Kegerreis, Roger D. Blackwell · Journal of Marketing · 1969 · 343 citations

, , +22

Word-of-Mouth Communication by the Innovator

James F. Engel, Robert J. Kegerreis, Roger D. Blackwell · Journal of Marketing · 1969 · 159 citations

, , +22

Marketing Management and the Computer: An Overview of Conflict and Contrast

Robert J. Kegerreis · Journal of Marketing · 1971 · 11 citations

, , +17

Marketing Management and the Computer: An Overview of Conflict and Contrast

Robert J. Kegerreis · Journal of Marketing · 1971 · 10 citations

, , +17

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