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ManagementMarketingMarketing ManagementPricing StrategyPricing TheoryStrategic MarketingCompetitive PricingCompetitive Pricing StrategyConsumer TheoryDynamic PricingPricing DecisionsValue-based PricingDynamic Competitive PricingOptimal Initial Price SettingPricing Execution
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Hal R. Varian · American Economic Review · 1980 · 1.4K citations
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