Value-based Pricing

Value-Based Pricing is a pricing strategy that sets prices primarily according to the perceived or estimated value to the customer rather than the cost of production or historical market prices.

461

Publications

47.9K

Citations

966

Authors

469

Institutions

Publications per year

2017–2026

99

Authors

966

  1. AH
    Andreas Hinterhuber

    Case Western Reserve University, United States

    12 publications · 1.1K citations

    12

    h-index

  2. SM
    Stephan M. Liozu

    Case Western Reserve University, United States

    11 publications · 482 citations

    11

    h-index

  3. KC
    Karl Claxton

    University of York, United Kingdom

    4 publications · 408 citations

    4

    h-index

  4. JK
    Joona Keränen

    Lappeenranta-Lahti University of Technology, Finland

    4 publications · 152 citations

    4

    h-index

  5. PK
    Panos Kanavos

    London School of Economics and Political Science, United Kingdom

    3 publications · 67 citations

    3

    h-index

1–5 of 966

Venues

  1. Journal of Business Research

    JBR · 16 publications · 909 citations

    15

    h-index

  2. Industrial Marketing Management

    14 publications · 1.1K citations

    14

    h-index

  3. SSRN Electronic Journal

    Repository · 14 publications · 351 citations

    13

    h-index

  4. Journal of Revenue and Pricing Management

    19 publications · 756 citations

    13

    h-index

  5. Journal of Marketing

    JM · 9 publications · 23.2K citations

    9

    h-index

1–5