Concepedia

Walter van Waterschoot

WV

Statistics

Publications

6

Citations

818

H-Index

6

Active since

1992

Affiliations

University of Antwerp(Current)

Vlerick Business School

Walter van Waterschoot is an author at University of Antwerp specializing in marketing, marketing management, and promotion management.

Publications per year

1992–2007

6

Publications

6

The 4P Classification of the Marketing Mix Revisited

Walter van Waterschoot, Christophe Van den Bulte · Journal of Marketing · 1992 · 370 citations

Management, Marketing, Marketing Management +9

The impact of task definition on store-attribute saliences and store choice

Patrick Van Kenhove, Kristof De Wulf, Walter van Waterschoot · Journal of Retailing · 1999 · 169 citations

Social Sciences, Psychology, Cognitive Psychology +8

The 4P Classification of the Marketing Mix Revisited

Walter van Waterschoot, Christophe Van den Bulte · Journal of Marketing · 1992 · 150 citations

Management, Marketing, Marketing Management +9

Physicians' Decision Process for Drug Prescription and the Impact of Pharmaceutical Marketing Mix Instruments

Katia Campo, Odette De Staebel, Els Gijsbrechts et al. · Health Marketing Quarterly · 2005 · 57 citations

Pharmacy, Pharmaceutical Policy, Pharmaceutical Care +12

The marketing mix

Walter van Waterschoot · 1995 · 37 citations

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