Journal of Marketing · 2004 · 287 citations · 68 references
Innovation EvaluationInnovation AdoptionLawInnovative SuccessInnovation ManagementIndustrial OrganizationCorporate InnovationNational Innovation PoliciesInnovative ApproachesNew Product DevelopmentTechnological InnovationIntellectual PropertyMarket InnovationTechnology TransferDifferent Portfolio DescriptorsEconomicsMergers And AcquisitionsInterfirm AgreementsInnovation EconomicsInter-firm CoordinationVenture CapitalUpstream Interfirm AgreementsStrategic ManagementTechnology LicensingInnovationFinanceTechnology-intensive MarketsBusinessBusiness Strategy
Despite the high relevance of firms’ portfolios of upstream interfirm agreements in technology-intensive markets, little is known about their impact on innovative success. The authors develop a conceptual framework that explains the consequences of different portfolio descriptors for radical innovation, incremental innovation, and profitability. An empirical test in the pharmaceutical industry shows strong support for the developed theory.
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