Compensatory Decision Making

Compensatory Decision Making is a decision-making strategy in consumer behavior whereby a consumer evaluates alternatives by trading off lower performance on one attribute against higher performance on another, allowing overall desirability to be determined through weighted summation of attribute evaluations.

65

Publications

3.4K

Citations

151

Authors

86

Institutions

Publications per year

2017–2026

17

Authors

151

  1. RJ
    Robert J. Meyer

    University of Pennsylvania, United States

    4 publications · 459 citations

    4

    h-index

  2. DZ
    Dan Zakay

    Tel Aviv University, Israel

    3 publications · 335 citations

    3

    h-index

  3. EJ
    Eric J. Johnson

    Columbia University, United States

    3 publications · 379 citations

    3

    h-index

  4. ME
    Mohammad Ebrahim Banihabib

    University of Tehran, Iran

    2 publications · 93 citations

    2

    h-index

  5. SG
    Sanjoy Ghose

    University of Wisconsin–Milwaukee, United States

    2 publications · 203 citations

    2

    h-index

1–5 of 151

Venues

  1. Judgment and Decision Making

    4 publications · 183 citations

    4

    h-index

  2. Journal of Behavioral Decision Making

    3 publications · 89 citations

    3

    h-index

  3. 2

    h-index

  4. Applied Soft Computing

    2 publications · 119 citations

    2

    h-index

  5. European Journal of Marketing

    EJM · 2 publications · 60 citations

    2

    h-index

1–5